DR PXV2-Bonus

Since its inception, Dragon Alliance® has aimed to be the leading eyewear and accessory brand in the youth active lifestyle market by supporting the best athletes with premium products, while remaining connected to core retailers and consumers. That mission endures today and remains the driving force behind the company's triumph and legacy. Dragon gradually broadened its reach, while developing innovative and diversified product offerings in the eyewear category. With an emphasis on creating functional and premium goods, the Dragon Alliance brand has remained true to its appeal to the youth market, while continuing to push the status quo.By early introducing a range of innovative products, Dragon Alliance saw an opportunity to add snow goggles to row by associating ourselves with the snowboarding community.